Patents provide rights to exclude others from making, using, or selling your claimed inventions. Conducting a ‘Landscape Search’ before or during development may help to maximize a defensible claim scope and guide the design process away from existing patent rights.

Trademarks protect your brand name and business reputation. Conducting a "Knockout Search" before you start building the brand, applying for trademark registration in one or more countries, and/or making like investments may help to maximize your protections and avoid liabilities.